Introduction
Home Harvest (“Home Harvest,” “we,” “our,” or “us”) is committed to protecting the privacy, confidentiality, and security of the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, communicate with us, request information, subscribe to our newsletter, download resources, complete surveys, submit forms, or otherwise interact with our business. We are committed to handling personal information in accordance with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy requirements.
By accessing or using our website, or by otherwise providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein, subject to any rights you may have under applicable law.
Information We Collect
Home Harvest collects personal information only for purposes that a reasonable person would consider appropriate in the circumstances. The information we collect may include your name, email address, telephone number, service address, and any other information you voluntarily provide when filling out a contact form, requesting a quote, subscribing to communications, downloading a planting guide, completing a survey, or corresponding with us directly.
In some circumstances, we may also collect optional demographic or profile information, such as age range, household type, property type, garden size, gardening experience, preferences, or related details that help us better understand the needs and interests of our customers. Where such information is requested, providing it will generally be voluntary unless it is necessary to deliver a requested service.
We may also collect information concerning customer satisfaction, service quality, garden performance, gardening preferences, and related feedback through surveys, questionnaires, follow-up communications, and other customer engagement activities. This information helps us understand the effectiveness of our services, identify opportunities for improvement, and better tailor our offerings to the needs of our customers.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, analytics tools, and similar technologies. This information may include your IP address, browser type, device type, operating system, referring pages, pages visited, time spent on the site, click behavior, and approximate geographic location derived from technical data. This information may not always identify you directly on its own, but it may still be treated as personal information where required by law.
We use Google Analytics to better understand how visitors use our website, including which pages are viewed, how users navigate the site, how long they stay on certain pages, and how visitors arrive at our website.
We may also use our own internal analytics systems and reporting tools to monitor website activity, measure engagement, evaluate customer interactions, and improve our services, website performance, marketing strategy, and business decision-making.
Forms and Information Submitted Through WPForms
Our website may use WPForms to collect information that you choose to submit through contact forms, quote request forms, survey forms, newsletter sign-up forms, download request forms, and other interactive forms on our website.
Information submitted through WPForms may include your contact information, service details, survey responses, customer feedback, demographic information, and any additional information you choose to provide. We use this information to respond to inquiries, provide services, improve customer experience, deliver requested materials, conduct analysis, and support our business operations.
How We Use Your Information
We use personal information for legitimate business purposes, including to respond to inquiries, provide estimates or quotes, communicate with you about requested services, deliver and manage our services, and improve the functionality and content of our website.
We may also use personal information to provide customer support, administer promotions or informational campaigns, deliver free resources such as planting guides, and send newsletters, educational content, updates, and other marketing communications where permitted by law and where appropriate consent has been obtained. If you subscribe to our mailing list or otherwise consent to receive promotional communications, you may withdraw your consent at any time by using the unsubscribe link included in our emails or by contacting us directly.
Analytics, Research, and Machine Learning
In addition to service delivery and communications, Home Harvest may use collected information, including demographic information, customer feedback, survey responses, and website interaction data, for internal research, analytics, business intelligence, and service improvement purposes. This may include evaluating customer preferences, identifying patterns in customer needs, improving our offerings, refining recommendations, and developing insights that help us make better business decisions.
We may also use certain information for internal machine learning, predictive analysis, modeling, or related analytical purposes in order to better understand trends, improve customer experience, enhance decision-making, and support the development of future products, services, or recommendations. Where reasonably possible, we will seek to use aggregated, anonymized, or de-identified information for these purposes so as to reduce the connection between the information and any identifiable individual. However, you acknowledge that some data analysis activities may involve personal information where necessary and lawful to do so.
Consent
Home Harvest collects, uses, and discloses personal information with your knowledge and consent, except where otherwise permitted or required by law. Depending on the circumstances, consent may be express or implied. For example, when you complete a form to request a quote, download a resource, subscribe to a newsletter, or provide information in connection with a survey or service inquiry, we may rely on that action as evidence of your consent to use your information for the associated purpose.
Where required, we may request more explicit consent, including consent for email marketing communications, customer research, analytics, or other specified uses. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice, although doing so may affect our ability to provide you with certain services or information.
Email Communications and Newsletter
If you request a free resource, such as a planting guide, sign up for updates, or otherwise opt in to receive communications from us, we may send you newsletters, educational content, promotional messages, updates, or other relevant communications. You may unsubscribe at any time using the unsubscribe link provided in the email or by contacting us directly.
Sharing of Information
Home Harvest does not sell, rent, or trade your personal information to third parties. We may, however, disclose personal information to trusted third-party service providers that assist us in operating our website, managing communications, analyzing website performance, storing data, processing forms, preventing spam, or otherwise supporting our business operations.
These service providers may include website hosts, email marketing platforms, analytics providers, security providers, form processors, cloud service providers, and similar vendors. We take reasonable steps to ensure that such service providers are permitted to access personal information only to the extent necessary to perform services on our behalf and that they are subject to appropriate obligations regarding confidentiality, privacy, and security.
Third-Party Tools and Services
Our website may use third-party services, applications, integrations, or tools, including but not limited to Google Analytics, WPForms, email delivery services, spam and fraud prevention tools, advertising platforms, affiliate programs, and content delivery or website security services. These third parties may collect, use, or process information in accordance with their own privacy policies and terms.
We do not control the privacy practices of independent third parties, and we encourage you to review their privacy policies where relevant.
Affiliate Links and External Websites
Our website may contain affiliate links or links to third-party websites, products, or services. If you click on an affiliate link and make a purchase, Home Harvest may receive a commission or referral fee at no additional cost to you. Any interaction you have with third-party websites or services is governed by the privacy policy and terms of the applicable third party, and Home Harvest is not responsible for the privacy practices, content, or security of those external websites or services.
Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar tracking technologies to enhance website functionality, remember preferences, measure traffic, understand user behavior, improve content, and support analytics and marketing efforts. These technologies help us better understand how visitors interact with our website and can improve the relevance and performance of our content and services.
You may be able to disable or control certain cookies through your browser settings or device preferences; however, doing so may affect the functionality or performance of certain parts of the website.
Data Retention
Home Harvest retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, tax, reporting, operational, or dispute-resolution requirements. The exact retention period may vary depending on the nature of the information and the purpose for which it was collected.
Where personal information is no longer required, we will take reasonable steps to securely delete, destroy, anonymize, or de-identify it, subject to any applicable legal obligations. Information that has been aggregated or de-identified may be retained for a longer period for research, analytics, business planning, or service improvement purposes.
Security Safeguards
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, modification, or destruction. These safeguards may include secure hosting environments, restricted access to information, password protection, software protections, and the use of reputable third-party service providers with their own security controls.
Although we strive to use commercially reasonable measures to safeguard personal information, no method of data transmission over the internet and no method of electronic storage can be guaranteed to be completely secure. As a result, while we take privacy and security seriously, we cannot guarantee absolute security.
International or External Processing
If personal information is transferred to third-party service providers for storage or processing, including providers located outside your province or outside Canada, such information may be subject to the laws of the jurisdiction in which it is processed and may be accessible to courts, law enforcement, or regulatory authorities in those jurisdictions in accordance with applicable laws. By using our website or providing us with information, you understand that such transfers may occur as part of our ordinary business operations.
Your Rights
Subject to applicable law, you may have the right to request access to the personal information we hold about you, to request corrections to inaccurate or incomplete information, and to withdraw consent to certain uses of your information. You may also have the right to ask questions about our privacy practices and how your information has been handled.
We may require you to verify your identity before responding to a request, and in some circumstances we may be unable to provide access to certain information where permitted or required by law.
Children’s Privacy
Our website and services are intended for a general audience and are not directed to children under the age of majority in their province or territory unless otherwise expressly stated. We do not knowingly collect personal information from children without appropriate consent from a parent or legal guardian where such consent is required by law. If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we may take appropriate steps.
Changes to This Privacy Policy
We may revise, update, or modify this Privacy Policy from time to time to reflect changes in our practices, legal obligations, technologies, services, or business operations. When we do so, we will post the updated Privacy Policy on this page and revise the effective date or last updated date above. Your continued use of our website or services after any such update constitutes your acknowledgment of the revised Privacy Policy, to the extent permitted by law.
Contact Us
If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, you may contact us using the following contact information:
Home Harvest
Email: [email protected]
Location: Durham Region, Ontario, Canada